ABOUT US
OUR ACTIVITIES
Porrfri Barndom is a children's rights organization and a non-profit association founded in autumn 2017. The organization's work is based on research, clinical experience and knowledge from experts and researchers. Our work is based on the Convention on the Rights of the Child and other Swedish legislation on protecting children and safeguarding children's health.
We educate the public through the media, train parents and staff who work with children. We also engage in social change work with telecom and tech companies, politicians and other decision-makers.
Together with its experts, board of directors and advisory board with combined knowledge and experience from a wide range of professional fields, Porrfri Barndom isa preventive factor and contributes to a necessary driving force in society.
OUR OBJECTIVES
Digital child protection to be standard in all preschools, schools, after-school and other environments where children are present
All telecom and internet operators to take responsibility and make their customers aware of the problem and introduce pre-set child protection
All tech companies, in particular search engines, to introduce pre-set child protections
All children to receive regular age-appropriate education in school on private body parts, consent and pornography criticism
All parents to be informed about the issue, how to activate child protection and how to have age-appropriate porn-critical conversations with their children
HOW WE WORK TO ACHIEVE THE OBJECTIVES
Educates students on topics such as the Consent Act, pornography criticism, macho culture and gender equality
Educates parents, teachers and anyone working with children on how to have regular, individualized & age-appropriate porn-critical conversations with children
Advocacy through traditional and social media to raise awareness in society and drive policy decisions
Education and advocacy with ministers, MPs, local politicians and other decision-makers
Since January 2022, we have been running the three-year Heritage Fund project The New Normal, where we develop educational materials for parents with children in primary and middle school
OUR TEAM LINE-UP
Porrfri Barndom is a small organization with big dreams & goals for Sweden's children! We are in great need of more monthly donors and corporate partners to be able to meet a comprehensive & growing need as a result of the harmful effects of pornography among children. Support us here!
Photo: Ebba Barkenbom
Elsa Lantz
Secretary General
"My curtain went up with a bang when I read research and took part in young people's own stories. Then I realized that children are often exposed to porn already in primary school and that in many cases it leads to mental and physical illness, sexual violence and abuse between children and teenagers who copy what they learn from porn. We started Porrfri Barndom because the only way to prevent this public health crisis among children is together."
- Elsa Lantz
Elsa has 20 years of experience as a journalist and communicator in both the non-profit and commercial sectors. She has also worked with Förskolebrevet, Idrottsbrevet, Locker Room and Unga Relationer. Elsa has been awarded Media Power Factor of the Year in Almedalen by Tidningsutgivarna, Integrated Marketing by Sabre Awards, Smart Advertising and Community Advertising by 100-wattaren, Community Information Campaign of the Year by Spinn and Most Creative Solution of the Year and Community Engagement of the Year by Gyllene Hjulet.
elsa@porrfribarndom.se
Photo: Weronika Bela
Lotta Gray
Ambassador
"I have been involved in the issue of pornography and its impact on children and young people for many years, actually since my teens. When I later had children of my own, I realized the importance of talking about and preventing the exposure our kids are exposed to early today. It's a great opportunity to work on these issues and contribute with my knowledge to reach more parents and protect more children".
-Lotta Gray
Lotta has worked 19 years as a journalist at Aller Media. Most recently, Lotta came from the Swedish Cancer Society where she worked with press issues and the development of the ambassador project. Lotta has previously been employed as a communications officer in the project "The New Normal" on behalf of the General Heritage Fund, which ended in December 2024.
lotta.gray@porrfribarndom.se
Photo: Lotta Gray
Catarina Pap de Pestény
Project Manager
"As I have always been interested in health, the link to a lot of screen time and early exposure to harmful violent porn is clear and a pure health issue. According to the Convention on the Rights of the Child, it is a right, under Swedish law, for children to grow up without being exposed to the harmful content of online pornography."
- Catarina Pap de Pestény
Catarina has a degree in economics from the Gothenburg School of Economics and has over 20 years of experience in marketing and as an entrepreneur. Catarina previously worked as a project manager for Porrfri Barndom's Inheritance Fund project, she drove the education of porn prevention for Sweden's primary and middle school parents. Today Catarina is an hourly project manager at Porrfri Barndom.
catarina.pap@porrfribarndom.se
GOVERNING BODY
Aline Sellevy
President & Family Lawyer
"I ran for President because the organization contributes to critical and necessary social change for all our children.
This particular organization is also extremely effective and makes a huge difference. I want to invest my energy there!"
Aline is an experienced family lawyer and has a good understanding of the harmful effects of pornography on children and young people. She has been involved in the work of the organization for a long time and specifically brings her professional experience and legal knowledge to the work of the Board and the social impact of the organization.
Nadia Ryö
Treasurer & Teacher, City of Stockholm
"I want all children to have a safe place online and I want to bring knowledge from the school world. I speak daily with children of different ages who encounter inappropriate content online."
Nadia is a trained teacher for primary and middle school and has worked as a teacher for 15 years. She has a development teacher position that includes developing the pedagogical activities in digitalization at the school and is also part of the school's digitalization development group and safety team. She works with and has held several lectures on source criticism, integrity and safe internet use.
Fredrik Krieg
Board Member & Market Economist
"I recently became a parent myself and see every day how much we parents grope in the dark about screen time and digital influence. There is a lack of guidelines and knowledge, and I want to help change that."
Fredrik holds a degree in marketing from IHM Business School and also has a background in graphic communication. He has run his own businesses since his teens and has more than 15 years of experience in commercial and strategic work, mainly in marketing, events and food. With his business development background, he will contribute to the organization's communication and fundraising and thus help create change, both for his own children and others.
Michael Stoll
Board member & events
"All children deserve a safe and healthy upbringing, without being exposed to harmful content online. For me, it's a no brainer. Unfortunately, that's not how it looks today, and that's why I want to contribute to the organization's important change work."
Michael has many years of experience in marketing and events. Michael contributes his valuable experience and knowledge to the organization in several important areas.
Cecilia Sebesta
Board member & MBA with over 20 years of experience in business development in the design and lifestyle industry.
"Children are our future. It is we adults who are responsible for the start they get in life - not least when it comes to values and view of humanity. For me, it is unthinkable not to get involved in such a crucial issue as children's right to a safe childhood free from pornographic influence."
Cecilia wants to help strengthen an increasingly important voice in the public debate - a voice that highlights children's need for protection from early exposure to pornography. She believes that when societal institutions fail to protect children, it is our collective responsibility as adults to act.
As a mother, Cecilia has seen first-hand both the amazing opportunities digitalization brings - access to language, knowledge and creative inspiration - but also the risks. She is concerned that an uncritical or naïve approach to children and young people's use of screens risks normalizing destructive ideals, distorted notions of relationships, and a lack of respect for other people
Ida Lindberg
Board member & behavioral scientist
"The work Porrfri Barndom has done so far is so important, together we can make a difference for our children."
Ida is a trained behavioural scientist and has worked with personnel and organizational development for over 15 years. Through the opportunity to be a board member of Porrfri Barndom , her purpose is to be involved in creating a safe digital environment around our children and to work to ensure that our children and young people are not exposed to porn at too early an age. Ida is a mother herself and the digital development is in many ways fantastic, but for our children it is free for a terrible filterless world where they can be exposed to things a child should never have to see. It is the responsibility of us parents and adults to counteract this development. As well as using collective means to protect our children and educate and talk about this.
Johan Kinnander
Board member
ADVISORY BOARD
Christine Werner
Pediatrician and school doctor
Christine is a pediatrician who teaches about mental health, mental illness and neuropsychiatric difficulties among children and adolescents. Christine is also one of the founders and owners of Stella Child Health, a clinic for children, adolescents and their families in need of mental health support."
Harry Skärlund
Education coordinator at the Pupils' National Association
Harry helps us understand what it is like to grow up with online porn in your pocket and not be able to stop watching. He is also an expert on porn, gender issues, macho culture and consent through education and experience from previous involvement in the organization FATTA!
Roger has been treating people with compulsive use of online pornography and their families for over ten years. Roger brings in-depth knowledge of how online pornography can affect health and relationships.
Roger Nilson
Addiction doctor & addiction therapist
Linn Heed
Leg. psychologist, leg. psychotherapist, sexologist
Linn provides knowledge on sexual development and the impact of pornography on sexual health.
Erik Modig
Communication researcher, Stockholm School of Economics
Erik's knowledge helps us understand more about how communication affects us and why digital child protection is an important complement to conversation for children up to 12 years old.
Krisztina Fuzesi
Senior PR & Communications Advisor
Krisztina has been involved with the organization since its inception and has contributed extensively and significantly to shaping our strategy and communications.
Brandon Sekitto
Brandon is a family therapist, intercultural communicator and co-founder and CEO of the communications agency Nodnarb, where he lectures and trains organizations on diversity and integration issues. Brandon has also worked in addiction treatment centers for both children and adults, addiction treatment centers and as a supervisor in the public sector.